Top Qualities to Look for in a Shopfitting Service Provider

As a retailer, you will agree that the growth of e-commerce has significantly affected the growth of retail stores. Despite this, there is growing evidence that customers still prefer to visit retail stores because that is the only way they can physically touch and interact with products. While stocking the right products will attract customers, your shop fit determines whether customers visit your retail store in droves. However, you first have to find the appropriate shopfitting service provider. This article highlights tips for choosing a shop-fit-out contractor.

Uses Augmented Reality -- When you hire the services of a shopfitter, the first thing they will do is look at the floor space and design a layout based on your needs and the available space. However, some contractors do this on paper or a computer, and the only time the client gets to interact with the layout physically is when the project is complete. One significant shortfall of this approach is that it denies retail store owners the chance to have a feel of the complete store even before the project begins. Through augmented reality technology, the contractor can fit the shop and then superimpose the computer-generated design on the store's floor plan for a composite view. This way, you can 'walk through' the virtual store and make adjustments if there is a need. 

Uses Modular Fittings -- Retail stores, like any other business, need to keep their costs as low as possible to remain competitive in the industry. One way retail stores can achieve this is by investing in versatile fittings. Therefore, when vetting shopfitting service providers, it is advisable to choose one who can design and create modular fittings. One significant advantage of modular fittings is versatility. The accessories allow retailers to transform retail store space based on quantity, type of products and floor space. Additionally, if you want to inject freshness into your store, modular shop fit-out makes this possible. For instance, a modular shoe rack can quickly transform into a dress rack by detaching shoe shelves. 

Understands Shopping Psychology -- Today, there are miles of research showing the relationship between psychology and shoppers' behaviour, and this is something retail store fit-out providers must consider. It is not enough to design shelves and tables and install them. Notably, retailers must hire a contractor who understands the constantly changing behaviours of shoppers. For example, when most people enter a retail store, they are drawn to the right side, and that is why they move anti-clockwise while inside the store. A service provider that understands this psychology will, therefore, fit the shop with customers' way of thinking in mind.